Central Coast Wine

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    Coastal Breezes and Warm Sun Define the Terroir

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    Wine Tasting in the Beautiful Edna Valley

    ….Just ten minutes from Pismo Beach

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    Premier Wine & Waves Destination

Latest News

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The 71st Annual Pismo Beach Clam Festival

The 71st Annual Pismo Beach Clam Festival

The Clam Festival is one of the largest annual events held in Pismo Beach, with attendance reaching 15,000 people and greater for the three-day event.

Dates: October 20-22, 2017, Rain or Shine.
5:00pm-7:30pm Friday – Chamber Hosted Wine Walk
10:00am-6:00pm Saturday
10:00am-5:00pm Sunday
Where: Pismo Beach Pier Parking Lot and Surrounding Areas
Admission: FREE! Unless participating in a premium scheduled activity.
Entertainment: Live Bands, Beer Garden, Best Local Clam Chowder Contest, Clam Bake, Clam Dig, Family Friendly Games and More!

Event details and schedule will be posted soon!

Purchase Tickets on EventBrite
After you purchase tickets, please print out your confirmation to bring with your ID to the event. Tickets are not mailed. 

(FYI, this event sells out)


Pismo Jazz Coast with logo sm
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Pismo Jazz Jubilee brings New Orleans to the California Central Coast on October 26th to 29th

Featuring Five Venues with 25 Bands Playing Dixieland, New Orleans, Zydeco, Early Jazz, Big Band and Swing Music

 The Pismo Jazz Jubilee will be celebrating the music and excitement of New Orleans on the California Coast during the last weekend of October.  The Jubilee, now in its 41st year, is a high energy event, featuring hot swingin’ jazz and more in multiple venues in the heart of the California Central Coast.  This premier West Coast jazz event presents many of the most sought-after traditional jazz bands from across the nation playing Dixieland, New Orleans, Zydeco, swing, early Jazz and big band music.  This weekend long party also features great food, California wines, libations and large wooden dance floors in every venue.  The Festival attracts music fans from throughout the California Central Coast, the state of California and around the USA – whether they attend for a day or the entire weekend.

2017 headliners include dance favorites the Cajun violinist Tom Rigney and Flambeau from San Francisco, the High Street Party Band from Idaho and Cornet Chop Suey from St. Louis.  Joining them will be nationally known veterans like the Midiri Brothers from New Jersey, Uptown Lowdown from Seattle and the High Sierra Jazz Band from Three Rivers, CA.  Many young performers will be featured as well including the JC Jazz Krewe, The Crescent Katz, Haruka Kikuchi, trombone sensation from New Orleans, and the Cal Poly Jazz Orchestra. All twenty-five bands in will be featured throughout the weekend.  Pick your venue and let the bands come to you.

New this year: a FREE opportunity for students and adults to learn improvisation and solo performing taught by award winning Band Leader, Les Rose. Following the 2 hour class, Dick Williams will conduct a jam set so the students will be able to polish their new skills.

Venues are located in neighboring Pismo Beach and Arroyo Grande which are located along the California Central Coast halfway, between San Francisco and Los Angeles. These classic California towns are a perfect complement to each other: Pismo Beach with its famous pier and miles of beautiful beaches and Arroyo Grande with its historic Village and numerous wineries.  Both towns feature great hotels, restaurants and endless shopping opportunities!

Pismo Jazz Jubilee three-day badges and single day tickets are available now through the Festival’s website: www.pismojazz.com/JubileeByTheSea.htm The website also includes the band list and party schedule and information on the local lodging package. Links to unlimited tourist diversions and attractions on the beautiful Central Coast can be found at www.classiccalifornia.com.

For more information contact:

Linda Shorb, Publicity, 805-772-5367

Curtis Reinhardt 805-773-4173




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Great taste, Memorable Experiences & Beautiful Views

When you Visit Central Coast Wine you’ll find that we are all about great taste, memorable experiences and beautiful views!  Three Pismo Beach restaurants made the list in Forbes Magazine of the 100 most scenic restaurants in America:  Oyster Loft, SeaVenture Restaurant and Ventana Grill.


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The Coyote Festival on the Central Coast

What could be more fun this summer than some authentic Central Coast hospitality, good company, great music, and delicious local food and drink at this year’s Coyote Festival in the Avila Valley!?!

The Coyote Festival

Country Roots & Folk Music Festival on the Central Coast of California

Sunday August 20th 1pm-8pm 

The Coyote Festival is a one day festival out at the Beautiful See Canyon Fruit Ranch from 12pm-8pm. See Canyon Fruit Ranch is located in the scenic Avila Valley of San Luis Obispo County just minutes from Pismo Beach.

Enjoy ten Central Coast Country Roots & Folk Bands plus one special guest from Texas including The Turkey Buzzards, Bear Market Riot, Joe Koenig, Dan Curcio, Noach Tangeras, Candle, Shawn Clark Family Band, The Creston Line, Ryan Delmore, Chris Beland, Natalie Haskins and special guest from Texas, Jake Paleschic.

This event will have three local favorite food trucks and an ice cream truck. The Truckster Beer Truck Pouring ice cold brews and Castoro Cellars will be serving their local wines all day during the festival.


Sun, August 20, 2017

12:00 PM – 7:00 PM PDT


See Canyon Fruit Ranch

2345 See Canyon Road

San Luis Obispo, CA 93405

For tickets go to https://www.eventbrite.com/e/coyote-festival-tickets-34933255307


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The Classic at Pismo Beach – June 16-18, 2017

The Classic at Pismo Beach – June 16-18, 2017
Start your engines and get ready for the Classic at Pismo Beach, bringing the hottest classic cars from all over the State of California. Guests can enjoy vendors, a beer garden, live music and a live charity auction, all while admiring the classic cars in the beach town of Pismo Beach. 

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San Luis Obispo’s Wine Country at the 27th Annual Roll Out the Barrels Weekend, June 22-24th

Kick off the summer in San Luis Obispo’s Wine Country at the 27th Annual Roll Out the Barrels Weekend, June 22-24th.  Your getaway to our coastal wine mecca begins Thursday, June 22nd at Barrels in the Plaza, with over 50 wineries and local chefs dishing out delicious food and wine along with live music by Bear Market Riot.  Then on Friday and Saturday, sip your way through San Luis Obispo tasting rooms with our 4 x 2 Passport.  Walk the vineyards, barrel sample the new vintage, and enjoy open houses, wine tastings and festivities all day Friday & Saturday! Just pick up your wristband, wineglass and passport booklet at the first winery you head to and bring them along to enjoy the festivities! Read more at http://www.slowine.com/events/roll-out-the-barrels.php

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An Afternoon of Epicurean Delights in Pismo Beach

Come enjoy An Afternoon of Epicurean Delights in Pismo Beach. San Luis Obispo Police Chief Deanna Cantrell will be the main stage emcee for the 30th Annual Afternoon of Epicurean Delights to be held on Sunday, June 4th from 11:30 am to 3:30 pm at the Chapman Estate in Pismo Beach. This spectacular occasion benefits the Health & Prevention Division of Community Action Partnership of San Luis Obispo County.

Each year, the tranquil grounds of the Historic Chapman Estate are transformed into an elegant garden party, and guests are invited to enjoy the panoramic ocean views, stroll through the lovely gardens, lounge poolside and bid on silent auction items, while tasting over fifty of SLO County’s most renowned and award winning restaurants, caterers, wineries, breweries, and confectioners.  Guests will also enjoy a variety of live music: Cool Notes (Tali Ortega), Nick Larsen of Proxima Parada, The Paisanos Band, The Hot Club of SLO, Natalie Haskins and Geovani Gabriele.

Tickets for Afternoon of Epicurean Delights are $125.00, and available for purchase at Crushed Grape, SLO Chamber of Commerce, Pismo Beach Chamber of Commerce and the Arroyo Grande/Grover Beach Chamber of Commerce, on line at aed.capslo.org or by phone from the Health & Prevention Division office at 805-544-2498.

To minimize the impact on Pismo Beach residents, guests are asked to park at Pismo Beach City Hall, 760 Mattie Rd. and ride the complimentary shuttle.

For those not living on the Central Coast, Afternoon of Epicurean Delights has become the best reason for a get-away weekend and an experience that brings people back, year after year to Pismo Beach.

Contact Paula B. Clark:  bartile@pacbell.net, Afternoon of Epicurean Delights, Media Volunteer

Community Action Partnership of San Luis Obispo County is a nonprofit agency that focuses on helping people and changing lives by serving more than 30,000 people annually. We are committed to fighting poverty by empowering individuals and families to achieve economic self-sufficiency and self-determination through a comprehensive array of community-based programs.


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Wine, Waves & Beyond

Come celebrate the best that Classic California has to offer. Enjoy three days of unforgettable events that embrace the love of California’s traditional surfing lifestyle and culture along with exceptional wine and food. Experience Central Coast wines, artisan brews, local California farm-fresh and seaport-inspired cuisine, as well as great music, art, and the amiable coastal community. Wine, Waves & Beyond events take place at several scenic venues throughout Pismo Beach and at the Fremont Theatre in San Luis Obispo.

​Over the last seven years Wine, Waves & Beyond has raised over $170,000 for local non-profit organizations. Proceeds from this year’s event will benefit GleanSLO. GleanSLO is a program of the Food Bank Coalition of San Luis Obispo County that connects farmers and backyard growers with volunteers, who will harvest fruits and vegetables for local food banks that would otherwise go to waste. The Still Frothy Surf Festival, a major sponsor of WW&B, is a contest created to motivate California’s youths to turn off their computers and video games and discover surfing. More sponsors of the 8th Annual Wine Waves & Beyond include Boutique Hotel Collection, Rabobank, City of Pismo Beach, New Times, KCOY, Paso Robles Wine Country, and SLO International Film Festival.

For more information visit https://www.winewavesandbeyond.com

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13th Annual Taste of Pismo, A Premier Wine & Culinary Event

13th Annual Taste of Pismo, A Premier Wine & Culinary Event, is on April 22, 2016 (1pm to 4pm). Enjoy a day of unforgettable pleasure and the chance to taste the authentic savoir-faire of this charming seaside town at this outstanding event.  Bringing together delicious samplings of local cuisine with premium Central Coast wineries and microbreweries – all in one exceptional location on the cliffs of Dinosaur Caves Park overlooking the sea. Visit www.pismochamber.com.

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A Spring Picnic Paired with Chardonnay Wines

Like so many great pairings nothing complements a Wine & Waves excursion in Pismo Beach like an afternoon picnic overlooking the ocean with some of the fabulous wine finds you procured on your day trip to our neighboring wine regions of the Arroyo Grande, Avila or Edna Valleys  or on your stroll to downtown Pismo Beach on Price Street visiting the wine tasting rooms of  Sans Liege Wines, Tastes of the Valleys, and Puffer’s.

One of the most lovely pairings with Chardonnay wine, a regional specialty here, is a savory country French snack consisting of spring radishes, unsalted sweet butter, and sea salt  (but don’t forget the fresh baguette!  For more on this simply delicious French favorite, read on in a beautiful article, The Wonder of Three Ingredients by Gabrielle Hamilton, in the New York Times Magazine, March 23, 2017.

Create your best picnic basket with the most delicious bites here in Pismo Beach:

Pismo Beach Farmer’s Market

Main Street Parking Lot

Every Wednesday, 3-6pm

DePalo & Sons

2665 Shell Beach Rd

Pismo Beach, CA

California Fresh Market, Pismo Beach

Pismo Coast Shopping Plaza

555 5 Cities Dr

Pismo Beach, CA 93449